“We thought K-Swiss’ retro-like style matched our personal aesthetic perfectly,” Joe Jonas told Billboard. “We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.” The group’s new deal not only features ad campaigns, but also the opportunity to design its own collection.
The group’s first signature line will include sneakers created by each member of DNCE and is expected to drop next year.
Read the rest of the group’s statement here.
(Photo credit: DNCE Instagram account)