DNCE may not be releasing any new music, but the group has been dropping new K-Swiss shoes. The band’s latest collection came back in April, but DNCE is now taking fans behind-the-scenes of its latest campaign which helped launch the line.
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On Friday, DNCE unveiled its new K-Swiss collection that includes shoes designed by each member. The group may not be releasing any new music, but the members seem dedicated to their partnership with the shoe company after just promoting a collection two months ago.
DNCE’s music career doesn’t seem to be going anywhere, but the members of the group could be starting their own modeling careers. Thursday, K-SWISS revealed its new ad campaign for the new Donovan collection starring DNCE.
“We thought K-Swiss’ retro-like style matched our personal aesthetic perfectly,” Joe Jonas told Billboard. “We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.” The group’s new deal not only features ad campaigns, but also the opportunity to design its own collection.
The group’s first signature line will include sneakers created by each member of DNCE and is expected to drop next year.
Read the rest of the group’s statement here.
(Photo credit: DNCE Instagram account)
With catchy hit singles and unforgettable live shows to their name, the members of DNCE have no problem snagging headlines. The group’s latest effort, however, is proving just how diverse the four-piece is.
DNCE has already proven it’s a force to be reckoned with in music and now the members are staking a claim in the fashion world. Sure, Joe Jonas is a thirst-inducing underwear model and cover boy and Cole Whittle’s personal style is enough to put any fashionista to shame, but this marks the first time the entire group is getting its model on for a major brand.
“We thought K•Swiss’ retro-like style matched our personal aesthetic perfectly,” Joe said about the collaboration. “We can’t wait to show our fans what we have in store for this campaign and our upcoming collection.”
Check out photos from DNCE’s K-Swiss collaboration below.
(Photo credit: DNCEPromos Twitter account)