Kylie Jenner turned 20 on Thursday, and her family didn’t miss the marketing opportunity. The Kardashian-Jenner clan was strategic in monetizing all the wellwishes for Kylie’s birthday, careful not to oversaturate their social media with ads for paid content. Of her sisters, only Khloé Kardashian seemed to make a shameless plug as she shared a trailer for a video about Kylie’s birthday on her site–because what says sisterly love like page views?
%u2014 Khlo (@khloekardashian) August 10, 2017
While Kendall Jenner didn’t post anything to Instagram or Twitter, she showed up in snaps from Kylie’s birthday party. The private event included a chocolate fountain, a giant butt sculpture and Kylie’s boyfriend, Travis Scott, on hand. Kylie worked a modern white dress with off-the-shoulder and tied off elements while Kendall tried to ignore her latest controversy with retro vibes in her haircut and tiny dress.
Kylie also announced a partnership with the Teen Cancer America, getting a plug for her cosmetics company in an Instagram post from the charity.
Check out posts from Kris, Kim Kardashian-West, Kourtney Kardashian and Teen Cancer America below.
(Photo credit: Kylie Jenner Instagram account)