Kendall Jenner stars in La Perla’s empowering Spring/Summer 2017 campaign. The luxury beachwear and lingerie brand is looking to liberate women from making sacrifices for beauty, which explains why “Liberation” was chosen as the campaign’s name. A few photos have been released and Kendall can be seen modeling ready-to-wear as well as a delicate pieces of lingerie. The shots are combined with stunning backdrops that allude to historic feminist imagery like shattered glass and burning bras.
A behind-the-scenes campaign video photographed by Steven Klein, directed by Fabien Baron and designed by La Perla’s new creative director Julia Haart has also been released. “I wanted to tell this message of a strong woman, someone who is self-confident, dresses for herself,” Julia says to Kendall. “To me, these are not clothes. This is liberation for women.” The creative director then tells Kendall that she embodies the strength of the campaign’s message.
Check out photos from the campaign and the video below.
(Photo credits: La Perla Instagram account; UpdateJenner Twitter account)