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Hailey Baldwin Debuts Her Adidas Falcon Collection, Becomes First ‘Style Creator’ for Adidas and JD Sports

Hailey Baldwin Adidas ShowHailey Baldwin debuted her first fashion collection for Adidas and JD Sports yesterday at London Fashion Week. Entitled “Falcon,” Hailey’s collaboration with the two fashion brands took its inspiration from vintage 1990s Adidas gear to create an athleisure line with bold design elements focused on the millennial casual and activewear markets.

Below we have a few videos from the event, including the full runway show and an interesting BTS clip showing Hailey working with the runway models prior to the beginning of the show.   Continue Reading →

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