Kylie Jenner’s company, Kyile Cosmetics, is one of several brands that seems like it’s living in a new world following the first drop from Fenty Beauty. Rihanna’s new makeup line has been celebrating diversity since its first campaign, and now makeup moguls of the old guard and the vanguard are trying to catch up.
Already, the darkest shades of the Fenty foundation are selling out online and in stores. Fans of Fenty claim that’s proof that dark-skinned cosmetics connoisseurs have been desperate for the kind of representation and options that Fenty has included in its launch. And it looks like the big brands are listening to the numbers if not to the people themselves.