Tag Archives | MAC Cosmetics

Kylie Jenner And The Rest Of The Cosmetics Industry Left Scrambling After Rihanna’s Fenty Beauty Changes The Game

Kylie Jenner And The Rest Of The Cosmetics Industry Left Scrambling After Rihanna's Fenty Beauty Changes The Game featureKylie Jenner’s company, Kyile Cosmetics, is one of several brands that seems like it’s living in a new world following the first drop from Fenty Beauty. Rihanna’s new makeup line has been celebrating diversity since its first campaign, and now makeup moguls of the old guard and the vanguard are trying to catch up.

Already, the darkest shades of the Fenty foundation are selling out online and in stores. Fans of Fenty claim that’s proof that dark-skinned cosmetics connoisseurs have been desperate for the kind of representation and options that Fenty has included in its launch. And it looks like the big brands are listening to the numbers if not to the people themselves.

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Ariana Grande Is Larger Than Life In Quirky MAC Viva Glam Ad

Ariana Grande Is Larger Than Life In Quirky MAC Viva Glam Ad featureAriana Grande is a living doll in her latest MAC Viva Glam ad campaign. The diminutive singer shows off her pout-worthy pink lipstick by writing on the walls of a dollhouse she happens to be sitting in. The pastel fantasy is cloyingly sweet and appears to have nothing to do with Ariana’s collection with the cosmetics retailer. But whatever sells, right?

Check out Ariana’s latest MAC ad below and let us know what you think.

(Photo credit: ThisIsArianaWeb Twitter account)

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Kylie Jenner Who? Ariana Grande Just Added New Shades To Her MAC Line

Ariana Grande new mac cosmetics-11Ariana Grande is adding two new shades to her MAC Cosmetics Viva Glam line. The singer recently made the announcement via Snapchat with photos of her new lipgloss and lipstick products.

Like the rest of her cosmetics line, all proceeds from the new shades will go to the MAC AIDS Fund. The newest shades will be available in September.

See Ariana’s Snapchat announcement photos below.

What do you think of the new shades?

(Photo credit: ArianatorAmazex Twitter account)
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MAC Cosmetics Is Giving Everyone A Chance To Look Like Halsey And Tinashe

Halsey and Tinashe MAC Cosmetics-4MAC Cosmetics has announced partnerships with Halsey and Tinashe for a campaign called MAC Future Forward. The new lines of makeup will debut March 17th with Tinashe’s “Times Nine Palette” eyeshadow. Halsey’s lipstick line will be available for purchase on March 31st.

“I wanted to do something different that I hadn’t seen before and I realized I was wearing a lot of cooler toned colors and a lot of pinks and browns,” Halsey told Billboard about her lipstick.

Dej Loaf and Jillian Hervey of Lion Babe will also be a part of the campaign.

See MAC Cosmetics’ announcement below.

(Photo credits: halseylately, TinasheSource, FashionCanada Twitter accounts)

Halsey and Tinashe MAC Cosmetics-1


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Ellie Goulding Teases Her MAC Cosmetics Collaboration

Ellie Goulding x MAC cosmeticsMAC Cosmetics announced earlier this year that it was collaborating with singer Ellie Goulding. Today, Ellie posted a closer look at a few items to her Instagram.

Along with Ellie, MAC will be launching collaborations with Dita Von Teese and Mariah Carey in December. In January, Ariana Grande’s Viva Glam and a tribute collection to singer Selena Quintanilla will be available.

Are you looking forward to Ariana, Mariah, or Ellie’s collection the most?

(Photo credit: Ellie Goulding Instagram and @inquietdouleur Twitter accounts)

Ellie Goudling x MAC cosmestics 2

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Ariana Grande Is MAC Cosmetics’ New Viva Glam Spokesperson

Ariana Grande For MAC Viva Glam 5Yesterday, MAC Cosmetics announced that Ariana Grande would be their new Viva Glam spokesperson. The Viva Glam campaign is a long-standing tradition for the MAC company and past celebrities featured in the campaign have included Nicki Minaj, Christina Aguilera, Lady Gaga, and most recently, Miley Cyrus.Mac Cosmetics TweetAll proceeds from the Ariana-approved lipstick will go toward people affected directly by HIV/AIDS. MAC defines the individuals chosen to represent each Viva Glam product as, “provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.”

Ariana tweeted the announcement saying “I am beyond honored and excited to be working with a brand that stands for and always has stood for EQUALITY.”

View photos from Ariana’s campaign below as well as a recording of her live Periscope announcement below.

(Photo Credit: Ariana Grande and MAC Instagram accounts)Ariana Grande For MAC Viva Glam 6

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