Kendall Jenner is now on board with a brand trying to place itself at the cutting edge of fashion and technology. She joins Naomi Campbell as a partner and ambassador for Buttons, the new wearable, fashion-forward earbuds from Will.i.am’s company, i.am+. In an interview with The New York Times, Will.i.am explains why he thought Kendall was the perfect fit for the brand.
“Kendall represents the new millennial face of fashion,” he says. And she’s more than just a face with i.am+. Kendall joins Naomi, who Will.i.am calls “the queen of fashion,” as co-owners in the new endeavor. Buttons, which officially went on sale Wednesday, are designed to be earbuds the wearer can leave around the neck as an accessory even when they’re not in use.
“You know, we all love buying shoes to match our outfits and bags to match our outfits, but for some reason we don’t expect our technology to match our outfits,” Will.i.am explains. “Why not? Why should we just accept that? What I want to do is change that.”
Check out some pics of Kendall’s new buds below.
(Photo credits: iamplusofficial Instagram account and iamplus.com)