Kendall Jenner’s Pepsi ad was so bad, the company pulled it and issued an official apology for putting her “in this position.” The spot, which had Kendall playing nice with police at a glamorized protest, has been nearly universally condemned by actual protestors and many in the media. While Kendall’s friends appear to be in mourning over the state of her career, this isn’t the first firestorm Kendall’s been through. Even though it often feels like she’s just getting started, Kendall’s got a habit of making waves–even when she’s not trying to rock the boat.
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Kendall Jenner is doing some serious damage control after starring in and promoting the controversial Pepsi commercial that was met with public backlash for its tone-deaf message. The beverage brand quickly pulled the commercial and issued an apology to the public and Kendall Jenner for putting her in the position it did.
Almost 24 hours after releasing its problematic and ill-advised commercial starring Kendall Jenner, Pepsi has pulled it’s ad. Although hiring the least woke member of the Kardashian/Jenner clan should’ve been enough indication that the ad wasn’t a good idea, it was the widespread backlash that forced Pepsi to issue an apology on Wednesday afternoon.
In a new commercial that’s being almost universally condemned as “tone-deaf,” Kendall Jenner has set the stage for a social media firestorm. In a desperate bid to connect with the current youth culture of political protest and resistance, Pepsi had Kendall break away from a high fashion photo shoot, change her outfit and join a street march.
Kendall then becomes the protestors’ de facto leader as she breaks through the crowd to come face-to-face with a line of police. As a photographer in a hijab snaps pics, Kendall hands the officer a can of Pepsi and all of the world’s problems are solved.
Kendall and Pepsi got roasted for the ad on social media, as users mocked the ad’s simplistic worldview and the use of political protest as a backdrop to sell a product. The prominent, token-style placement of people of color in the ad wasn’t enough to stem the tide of criticism.
Watch Kendall’s ad below, plus see some of the most hilarious, savage and incisive tweets about the situation.
Are people being too sensitive about the ad?
(Photo credit: Pepsi Global YouTube account)
Kendall Jenner has joined forces with Pepsi to create a special project. The model teased a commercial that she filmed with the beverage brand via Instagram on Thursday and it’s an ad that she admits she’s excited for.
In the short preview, Kendall is leading a pack of activists as they make their way down the street and she holds a Pepsi bottle. The commercial crossed a couple of firsts off of the models bucket list: filming a Pepsi commercial and also leading a march, because Kendall has been M.I.A. during the recent political protests.
Watch the short teaser below.
(Photo credit: Kendall Jenner Instagram account)