There was news announced about Selena Gomez on Wednesday that surprisingly wasn’t about her relationship with Justin Bieber. Puma announced that it will be launching Selena’s first collection that will also benefit Lupus research.
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Selena Gomez is back with another campaign with Puma after starring in the brand’s spot for its ballet collection that she couldn’t be bothered promoting. For her latest ad series, Selena celebrates her imperfections while hanging out on a rooftop and taking selfies.
Selena Gomez is showing off a sportier version of herself in her debut collaboration with Puma. Back in September, the pop star was named the sportswear brand’s latest celebrity designer. The first images for the collaboration were rolled out earlier this week via Instagram and the shots are putting Demi Lovato’s work with Fabletics to shame.
Selena Gomez is the latest famous face to join PUMA as an official partner. She joins the ranks of stars like Kylie Jenner and Cara Delevingne for the sportswear giant. Selena shared a look at her first shoot with the brand while PUMA shared some behind-the-scenes footage of its newest employee on the job.
This also means that Selena is employed by the same company that puts out Rihanna’s Fenty fashion line.
Check out Selena’s announcement and see video from her shoot with PUMA below.
(Photo credit: Selena Gomez Instagram account)
Cara Delevingne stopped staring at Rihanna’s chest long enough to debut her new documentary series on YouTube. The model-turned-actress has dropped the first episode of her “#DoYouStories” campaign with Puma. In it, Cara remembers her visit to a refugee camp in Uganda, speaking at length about the power of the experience.
“One of the first people I talked to was a mother,” Cara remembers. She said the woman walked for two or three weeks to flee fighting in South Sudan. Cara noted hearing parents’ stories was heartbreaking, but her youthful energy made the resilience of children relatable and inspiring.
“All they want is a book,” Cara says. “Any of these kids could be the person that cures cancer. Any of these kids could be Shakespeare. They just don’t have the opportunity and all they want is an education.”
Watch Cara visiting refugees below.
(Photo credit: PUMA YouTube account)
Kylie Jenner is promoting a new line of clothes. Lucky for her legal team she won’t be accused of copyright infringement or exploitation. The reality star’s latest campaign is for Puma promoting its Velvet Rope collection of athletic wear.
Take a look at the promo video below.
(Photo credit: Puma Instagram account)