Kylie Jenner hit the Puma campaign trail hard with new advertisements for the brand’s “Forever Fierce” collection. Although athletic brands such as Puma and Nike have been criticized for choosing models and celebrities as spokespeople, Kylie attempts to prove her place in the latest ad campaign.
The reality star actually appears worthy of fronting the athletic brand by putting her flexibility and physique on display. Where Kylie picked up this sudden athleticism is a mystery since she’s constantly documenting her life via Snapchat and never appears to be at the gym.
Check out the latest ad campaign below.
(Photo credits: Kylie Jenner and Puma Instagram accounts)