Tag Archives | Puma

Rihanna Takes Over Register Duties At Her L.A. Pop-Up Shop

Rihanna Arrives At Her Pop-Up Store In LARihanna opened a pop-up shop in L.A. on Tuesday. The singer made sure to stop by the spot, as well. She even stepped behind the cash register with a drink in hand, revisiting her first job as a cashier in her aunt’s store in Barbados. She stayed on Instagram live for almost 45 minutes as she pulled up and hung out at the shop.

Fans eager to purchase some of the Fenty x Puma collection lined up around the block with phones out to document getting checked out by Rihanna. Paparazzi were on hand to catch a glimpse of Rihanna’s signature style on display.

Check out pics and video of Rihanna’s pop-up shop below.

Do you think this gives Kylie Jenner a run for her money?

(Photo credit: GAMR/FAMEFLYNET PICTURES)

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Kylie Jenner Soars Through The Air In New PUMA Campaign

Kylie Jenner in new PUMA campaign-3In case you forgot, Kylie Jenner doesn’t just sell cosmetics. The young entrepreneur also has an endorsement deal with PUMA. On Monday, the athletic brand revealed its latest look for the “Forever Fierce” campaign, but Kylie herself has yet to promote it.

Now that Kylie has her own clothing items in The Kylie Shop, the cosmetics mogul is rarely seen wearing PUMA gear besides sneakers.

Take a look at Kylie’s new PUMA ad photos below.

(Photo credits: PUMA and kylie.pix Instagram account)

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Kylie Jenner Flaunts Her Flexibility In New Puma Campaign

Kylie Jenner Flaunts Her Flexibility In New Puma CampaignKylie Jenner hit the Puma campaign trail hard with new advertisements for the brand’s “Forever Fierce” collection. Although athletic brands such as Puma and Nike have been criticized for choosing models and celebrities as spokespeople, Kylie attempts to prove her place in the latest ad campaign.

The reality star actually appears worthy of fronting the athletic brand by putting her flexibility and physique on display. Where Kylie picked up this sudden athleticism is a mystery since she’s constantly documenting her life via Snapchat and never appears to be at the gym.

Check out the latest ad campaign below.

(Photo credits: Kylie Jenner and Puma Instagram accounts)

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Kylie Jenner Gets Lavished With Christmas Gifts For Simply Being Kylie Jenner

Kylie Jenner Lavished With Christmas Gifts For Simply Being Kylie JennerHard work, more ore less, paid off for Kylie Jenner this holiday season. The reality star showed off a few early Christmas gifts via Snapchat and luxurious doesn’t begin to describe her haul. Kylie first revealed a personalized tracksuit from her “family” at Puma, likely a result of her various collaborations with the athletic brand.

She then displayed her new personal collection of Kylie Cosmetics lip kits that received a diamond facelift from a friend. Upscale jewelry brand Cartier also sent her some “goodies” that she hast yet to reveal. Hopefully, that gift makes up for the Cartier Love bracelet that has been stuck on Kylie’s wrist for “like, four years.”

See some of Kylie’s early Christmas gifts below.

(Photo credits: Kylie Jenner Instagram account and KylieKJFrance Twitter account)

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Cara Delevingne’s Newest Puma Ad Will Leave You Breathless…Or Topless

Cara Delevingne's Newest Puma Ad Will Leave You Breathless Or ToplessCara Delevingne is no stranger to adding shock value to important fashion campaigns. Often times, the bold advertisements come with a larger message like Cara’s recent work with Lady Garden and Topshop. The model’s latest partnership with Rihanna and Puma’s “Do You” campaign is no exception. Cara recently revealed a new photo from the campaign and she is nearly topless, exposing the word “mine” written across her stomach. “It’s yours so own it,” she adds in the caption.

Puma also shared the latest ad with more empowering words from Cara. “Take ownership of yourself. To stand in your shoes and just be you—it’s a powerful statement,” the quote reads.

Check out the new ad below and let us know what you think.

(Photo credits: Puma and Cara Delevingne Instagram accounts)

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Cara Delevingne Gets Snatched Up By Rihanna And Puma For New Campaign

You Do You: Cara Delevingne Snatched Up By Puma And RihannaCara Delevingne is the face of Puma’s new campaign, “Do You.” The brand’s latest initiative is designed to motivate and encourage individuality, which makes Cara the perfect fit. The actress and model has and will be working closely with campaign director Rihanna, who is also Puma’s creative designer.

“It was effortless to collaborate with her because she’s a close friend,” Cara tells Refinery29 of working with Rihanna. “I really admire both her business mind and her creativity, so working on this campaign together was a really great experience.”

Having the “chance to deliver a message of empowerment through confidence and honesty” with this campaign was a no-brainer for Cara. “I’m passionate about acting and I’m passionate about empowering women and girls. I want to align myself with opportunities that stand for something,” she says.

Check out a few photos from the campaign below.

(Photo credits: PumaSportStyle, Puma, Cara Delevingne and Puma Women Instagram accounts)

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