Reebok has launched it latest campaign starring Ariana Grande, Gigi Hadid, Gal Gadot and many more strong women. The athletic brand rolled out the new ads on Monday celebrating women who “manifest true change in the world.”
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Ariana Grande has dropped the visual for “The Light Is Coming” and it’s basically a promotional exclusive for Reebok. Nicki Minaj also makes an appearance in the video set in a dark forest, but it’s the added sampled voice that fans just can’t seem to get past.
Now that Ariana Grande has reflected on the positives of her 2017, the singer remembered one thing she forgot to be thankful for: Her job with Reebok.
Ariana Grande may have allegedly gotten rid of a backup dancer, but the singer gained a new endorsement deal. Wednesday, the singer announced that she would be the new face of the Reebok brand solely for social media purposes and other marketing efforts.
“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are,” Ariana said in a statement to WWD. “I’m honored to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”
The singer now joins another famous face in the Reebok family, Gigi Hadid. The model became the face for Reebok’s #PerfectNever campaign late last year. Nina Dobrev also joined the Reebok crew over the summer.
Take a look at Reebok’s newest spokesperson below.
(Photo credit: Ariana Grande Instagram account)
Gigi Hadid has got herself a new Reebok family member. On Tuesday it was announced that Nina Dobrev would be joining the athletic company as a brand ambassador for the Reebok x Les Mills collaboration.
The former “Vampire Diaries” actress starred in her first campaign and did not hold back the sweat for the shoot. “Out of breath & the sweat is real BUT, happy to announce I’m joining the @reebokwomen & @LesMillsTribe family!” Nina captioned her announcement photo.
See more photos from Nina’s campaign and check out the #BetterTogether looks here.
(Photo credit: Reebok Women Instagram account)
Gigi Hadid might seem like she has it all, but don’t believe the hype. The model took part in a panel as a part of Reebok’s #PerfectNever campaign and explained why she decided to become part of the project.
“It’s strange in a weird way that, like, a model who’s supposed to be perfect is the face of a #PerfectNever campaign,” Gigi explains. “But I guess that was the point to me.”
Gigi showed up for the panel looking seriously sporty. With her hair braided back, she was ready for anything, as she proved by taking her athletic style to the streets of New York with her mom, Yolanda Hadid, on Wednesday.
See Gigi’s street style below and hear what else she had to say about being imperfect below.
(Photo credits: FAMEFLYNET PICTURES; JD/FAMEFLYNET PICTURES; GG/FAMEFLYNET PICTURES)