Cara Delevingne’s spot for Rimmel’s mascara has been banned in the United Kingdom for allegedly misleading viewers about the power of the product. According to a report, the London-based Advertising Standards Authority has banned the ad in its current form for overselling the mascara’s abilities.
“Because the ad conveyed a volumising, lengthening and thickening effect of the product we considered the use of lash inserts and the post-production technique were likely to exaggerate the effect beyond what could be achieved by the product among consumers,” the ASA’s report reads. “We therefore concluded the ad was misleading.”
Coty UK, the company that owns Rimmel, countered that a spot for Scandaleyes Reloaded mascara used inserts “only to fill in gaps and to create a uniform lash line” and claimed that’s “in accordance with industry practice.”
The ASA didn’t care about that defense, though. Despite her famous brows, Cara’s lashes aren’t impressive, even loaded down with the mascara.
Watch Cara’s banned ad below.
(Photo credit: Rimmel London YouTube account)