Lady Gaga has teamed up with Revlon and Hollywood producer Brett Ratner for an Amazon marketing campaign, “The Love Project,” to better target millennials and send a great message. The beauty brand will have its name stamped on Amazon shipping boxes along with encouraging words picked from the project’s social media campaign #LoveIn3Words.
Mother Monster’s “Million Reasons” backs the first ad campaign in a series that launches February 26. Brett, known for producing “The Revenant,” is in charge of filming the campaign with one spot starring Lady Gaga set to air during the Oscar Awards on Sunday. “It was fantastic to work with Lady Gaga and Revlon on ‘The Love Project’ and to spread the message of love, acceptance and positivity at a time when it is so greatly needed,” Brett tells Entertainment Weekly.
Beyond lending her voice to “The Love Project,” Lady Gaga’s Born This Way Foundation will also be involved.
Check it out below.
(Photo credit: Lady Gaga Twitter account)