In a new commercial that’s being almost universally condemned as “tone-deaf,” Kendall Jenner has set the stage for a social media firestorm. In a desperate bid to connect with the current youth culture of political protest and resistance, Pepsi had Kendall break away from a high fashion photo shoot, change her outfit and join a street march.
Kendall then becomes the protestors’ de facto leader as she breaks through the crowd to come face-to-face with a line of police. As a photographer in a hijab snaps pics, Kendall hands the officer a can of Pepsi and all of the world’s problems are solved.
Kendall and Pepsi got roasted for the ad on social media, as users mocked the ad’s simplistic worldview and the use of political protest as a backdrop to sell a product. The prominent, token-style placement of people of color in the ad wasn’t enough to stem the tide of criticism.
Watch Kendall’s ad below, plus see some of the most hilarious, savage and incisive tweets about the situation.
Are people being too sensitive about the ad?
(Photo credit: Pepsi Global YouTube account)