In recent years digital marketing has become a powerhouse in the advertising industry. The number of people using electronic devices and the internet keeps increasing every day and this has spurred companies to change the way they approach marketing.
With over 3.4 billion active users, social media has become one of the main, most powerful tools used in online advertising. Many businesses are creating profiles specifically dedicated to promoting their brand, utilizing influencer marketing, and running various ad campaigns to generate more traffic and increase their profit.
In the world of social media advertising, the most optimal platform to use is Facebook. Ads on the site are the easiest to track and are generally the cheapest when compared with other forms. Not only that, but it is also the largest social website worldwide, with over 2.32 billion monthly users. For this reason alone, running a successful ad campaign is crucial, so here are some tips to help you get started.
1. Determine Your Goal
Before you even start creating your strategy or designing your ads, you need to determine what it is you want them to do. According to the search marketing company Safari Digital, it’s critical that you define your conversion goals before beginning a new campaign. Think about whether you want to increase engagement, generate higher sales, grow the number of your followers, increase traffic, or something else.
2. Selected Your Target Audience
With its 1.59 billion daily users, the platform offers major conversion opportunities. However, it is highly unlikely you will be able to convert all different types of users into customers and this is why it is important to select a target audience that your ads will cater to. Depending on your product or services, you can select your target based on demographics, location, and more to ensure that the people you are advertising to are actually interested and willing to buy what you are offering.
3. Utilize Tools
Numerous tools can greatly help you run your campaign. Certain tools will allow you to set audience parameters, while others allow you to keep track of conversions or re-market your leads. Tools such as Adspy provide a massive ad database that allows you to check out your competitors’ campaigns, properly position your ads, offers enhanced search, and enables you to track your keywords. It even offers a great deal and an Adspy coupon, so if you are interested you can click here.
4. Create Captivating Content
With an abundance of available content, people’s attention spans are decreasing. Unless you include a captivating image in your ad, people will probably scroll right past it. This is why it is important to choose a high-quality picture that is bright, clear, eye-catching, and that includes as few words as possible.
Once that is done, the next step would be to create a title that will interest them further and include a sentence or phrase beneath it to completely grab their attention. Make sure to start with something your audience is interested in, otherwise, they will not read past that first sentence. Surprising statistics or interesting questions make great attention grabbers. The rest of your ad should also be fun, relevant, and informative, encouraging your users to click on your ad by engaging with them. Depending on what you want your potential customers to do, don’t forget to add an appropriate call to action.
5. Test Your Ad Performance
Something known as split testing will enable you to check out the effectiveness of your campaign. By running several adds that slightly vary in content, imagery, and the likes, you will be able to discover what parts of each had the biggest impact and effect. This way you can use the best aspects and combine them into one optimal advertisement.
Create ads that highlight the benefits of what you have to offer as opposed to simply telling people what to do to ensure the success of your campaign. This can also increase the reputation of your brand, so dedicate time and effort into what you are doing and enjoy the benefits of your hard work in the end.