Logos are the brand’s identity. People around the world recognize thousands of logos and connect them with businesses near them. Every car, store, company, even the doctor’s offices, and home businesses have the logos that make them recognizable between the customers.
Why you need logo stickers?
Many people think that only kids and teenagers use stickers to cover their laptops or writing pads with them. But, they are not aware of the fact that their parents are the active market consumers, and soon these kids will be that too. The business owners need to know that they can do a lot of things with just sticking stickers to some products, so they can promote other products or services.
If you like this idea, you need to start thinking about how to create stickers that will promote your brand and stay interesting and eye-catching at the same time. You can hire a designer who will make you the designs, and the next step is printing and delivering to the consumers. But, if you don’t have enough money for that, you can always visit pages like customstickers.com and design them by yourself, choosing between the wide range of colors, shapes, and templates. Ordering your logo stickers is not an expense. Think about it as an investment that will help you grow your business.
Here is how you should make your logo stickers:
1. Gain your ideas, but keep it simple
You may have a lot of ideas and you think everything will work great. But the first unwritten rule is that you need to keep the design simple and attractive. Don’t use too many colors, shapes, and fonts, so you can avoid a confusing result that shows nothing related to your service. Many people choose minimalistic logos over the vibrant ones because they can easily memorize the details and recognize it better.
2. Choose the shape you want
The shape is important. For example, if you have a pizza restaurant, it’s expected that you will choose a circle or a slice-shaped logo. But, that doesn’t mean that you can’t choose any other shape. Once you choose it, you need to fit the ideas you have in that space. Don’t use too complicated shapes, because it may lose the focus and become confusing and unclear.
3. Add the most important details to the design
The details depend on the type of business. Put them smartly, so people can recognize what they represent without having to explain with too many words. For example, if you own a beauty shop, it’s expected that you will use details that are beauty-related, as a hairbrush, lipstick, perfume, or something similar. When your potential customers see the sticker, they need to immediately know what are you working on.
4. Use your corporate palette of colors
If you want to build up a recognizable brand, you need to incorporate the company’s color in the design. Don’t make it too colorful, so it won’t cause vertigo to those who see it. Use one or two colors and tones that are related to your company. Keep in mind that people identify the color with some business, for example, if it’s green they know it’s something related to a healthy and organic lifestyle, and some shades of blue remind them of IT services. Research for the color meaning and use them smartly.
5. Choose a font that is clear and easy to read
Sometimes you don’t need any text to share your message and moto with the customers. But if you decide to use it, keep it simple. Include the name of the company if it’s short, or make a one-word description.
6. Use less text
Don’t use too much text, because no one wants to read a whole novel until they recognize what you do. You can explain exactly what you do with flyers, brochures, and websites. Help your customers recognize you by only seeing the name of the company or its corporate colors. Text overuse is never a smart step.
7. Decide where will you use these stickers
What is your goal? Do you want to promote something new or increase brand awareness for your existing business? Keep these aspects in mind when you decide how and where will you use the stickers. You can stick them on some of your already popular products, share them with your friends and customers, use them as Viber stickers in your corporate messaging group, and so on. The options are endless.
8. Always ask for a printed preview sample
Before you print the stickers, first you need to see how they look on paper. Sometimes it looks great on a display, but the situation is different on paper. When you are sure that everything is fine, you may proceed to print them in a lot of copies that will be shared everywhere.
9. Choose between different shapes and sizes
Sometimes you will need to stick them to some bigger surface. A too-small sticker is not that visible as a big one. Always be careful about this detail, because if you print them too big or too small, they won’t do their job and you will spend money for almost nothing.
10. Always have a backup plan if the first doesn’t work well
You can keep one or two more designs as a backup plan if the initial design doesn’t work. You can have different versions of the same sticker, using different fonts and color tones. If you don’t like the result, you can start from the beginning and make a new design. Yes, it’s that simple when you have a proper tool for that.
When you make something that needs to promote your business, you should be aware that people are more likely to remember something visually beautiful for them. So, think like you are a consumer, not an owner. That will help you understand the market better and go to the best solution for your promotional materials, which will increase sales and brand awareness in general.