5 Reasons Why Chinese Fashion is Becoming so Popular in Europe
In 2019, we’ve witnessed that China has become the biggest fashion market in the world. For a good number of years before that, this spot was reserved for the United States. However, that doesn’t mean that the Chinese market wasn’t as developed in the years before that. It remained at a solid second place in the world for a really good number of years.
The reasons and occurrences that led to the Chinese overtaking of the throne are not known, besides the fact that the Chinese market started expanding significantly in 2018 and 2019. Many would argue that one of the main reasons for this rise is the expansion of the Chinese middle-class. But this is something that cannot be proved, as we’ve already mentioned. It goes without saying that brands like Gucci, Chanel, and Louis Vuitton have remained the most popular ones in this market.
We can see that this market has managed to attract all of the most popular brands in the world, mainly due to the fact that China is a country that has an immensely large population, which is highly interested in buying these kinds of products. So, it shouldn’t come as a surprise that it managed to rise so significantly in the last couple of years. But this is not the only fact that we would present you with. On the other side, many Chinese companies have started producing their own products.
As it is the case with pretty much all Chinese products, we can see that their clothes are not highly popular in other parts of the world. If you are interested in taking a look at some of the Chinese fashion brands, be sure to take a look at weareyugen.com. Now that we know all of this, let us take a look at some of the reasons why these products are popular in Europe, known as the old continent.
1. Reasonable Prices
The first and most important thing we would like to point out is that Chinese fashion brands are much cheaper than others. There are several reasons for that. We all know that the price of labor in this country is much lower than in other countries. Therefore, it should come as a surprise that people became highly interested in obtaining these, due to the prices being fair.
Plus, we can see that import doesn’t affect the prices too much, which could be said for pretty much all the products that come from China. At the same time, we can see that there is a lot of these products. There are not so many limited editions that require some significant investment in order to obtain them.
2. They are Unique
Many Westerners don’t see the clear difference in styles when it comes to the cultures in Asia. Naturally, since they don’t have the appropriate knowledge about their cultures, they look all the same to them. With that in mind, we can see that brands from China heavily rely on their tradition. That doesn’t mean that they have clothes that completely resemble their old ways and tradition.
It means that they have managed to find the perfect balance between western kind of clothes and their traditional ways. These peculiarities are pretty small, but you can acknowledge them if you know where to look. This makes them pretty unique. You will not be able to find unique clothes like this in any other part of the world. So, we urge you to take a look at some of the models. You will find something that interests you, without a doubt.
3. A Touch of Western Influence
We’ve already explained how unique Chinese fashion brand’s products can be. At the same time, we can say that these companies have developed the proper measure of both western and eastern influences. It goes without saying that some kinds of compromises need to be conducted in order to increase the popularity of a particular brand in a foreign country.
As you can presume, foreign cultures have their own tendencies and preferences. Therefore, every country needs to provide enough satisfaction for these before it can expect some significant rise in sales. Just take a look at some of the most popular Chinese brands that have managed to establish themselves in Europe. There is a lot of examples and we are sure that you will have no problems finding them.
If some company expects to sell a significant amount of their products in a foreign country, there are so few cases when this was succeeded without marketing. In fact, we can say that there are almost none of these cases. At the same time, we can see that marketing is the most important feature that can increase the sales of some products in a foreign country.
At the same time, hiring celebrities in that country to film commercials will certainly have a say in the popularization of a particular brand. It goes without saying that Chinese companies do the exact recipe in their pursue of reaching other markets. There are countless of examples how this was done, you only need to google it up and you will see it, without a doubt.
5. High-Quality Products
Whether we would like to admit or not, Westerners have some prejudice towards products that come from China. These are often described as low-quality products that cannot be as quality as western products. However, we can see that this is not the situation we are looking at. China has experienced an expansion in every way you can imagine. So, we can see that the quality of their products is much higher than it used to be only a couple of years ago.
Plus, we can witness that there are a lot of brands that have proven themselves to be high-quality, especially in the world of fashion. Just take a look at some of the most popular designers and other important people from the industry and see what they think about these products. Furthermore, visit one of the fashion weeks and you will be surprised to see how many Chinese-origin products are present. You will witness the quality, without a doubt.