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Letv is now LeEco, re-branded with new Logo

Letv is one of the popular brands in China for television and smartphone services. They recently announced the new Le Max Pro phone which is the world’s first with Snapdragon 820 and Qualcomm Sense ID. Yesterday they had a Global Brand Upgrade press conference in China whose theme was “A New Eco World”. Well, it was all about the company’s re-branding.

Letv is now called LeEco and they have also revealed a new logo as well.

LeEco logo

On this change, the company reveals its future plans saying:

The new logo consists of the letters “L” and “E”, conveying the quintessence of the Le Eco world with its simple and elegant design. The four strokes which comprise “LE” each represent one of the four tiers of the Le Ecosystem – Platform, Content, Device and Application. The dot formed by the overlapping of two strokes symbolizes the pivot of the entire ecosystem: EUI and Le Fans. The connection and interaction between the letters “L” and “E” expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy. The three colors of blue, red and green plus the all-inclusive color of grey represent the integration of technology, culture and the Internet within the Le Ecosystem.

LeEco’s new logo, the result of many rounds of revision and refinement, consists of the letters “L” and “E”, conveying the quintessence of the Le Eco world in a simple and elegant design. Since its establishment, the LeEco company has undergone three logo changes, each time disrupting the traditional industry while transforming itself. The current upgrade of the Le Ecosystem brand means that LeEco is looking beyond the Chinese domestic market to compete with global Fortune 500 giants such as Apple, Amazon and Netflix and is ready to make disruptive changes on the global scale.

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