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The Selena Gomez Effect: The Pop Star Made Coach Brand Insta-Famous

The Selena Gomez Effect: Coach Sees Surges In Likes, Follower Count And Stock Prices Thanks To Instagram Queen featureSelena Gomez signed a $10 million deal with Coach in 2016, and she dropped her first collection of bags with the designer brand in September. Sales figures for that line haven’t been published, but a new report from Billboard sums up some of the other impacts Selena’s had on Coach’s brand. While most of them are on Instagram, Selena found a way to stretch her celebrity all the way to Wall Street.

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