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Beyoncé’s Motivational Ivy Park Fall/Winter 2016 Campaign Will Make You Get In “Formation”

Beyonce's Latest Ivy Park Campaign Launch Will Make You Get In FormationBeyoncé released the Fall/Winter 2016 collection for her activewear fashion line Ivy Park. After the brand suffered through brutal sweatshop allegations, the singer celebrated the launch by releasing a motivational campaign video that will make you feel invincible.

“I teach my body everyday that I can go a little further. I know my body can learn how to bend and not break. I know what it’s capable of—I’ve seen it perform miracles,” she says. Daughter Blue Ivy and husband Jay Z then appear in the clip to help deliver Beyoncé’s powerful message. “When I’m about to give up, I picture that one person I love more than anyone—I picture them wherever they are in the world and I imagine myself running towards them.”

The new Ivy Park line is available now via Zalando, Net-a-Porter,  Topshop and Nordstrom.

Check out a few pictures from the new Ivy Park collection as well as the campaign video below.

(Photo credit: Beyoncé and IVY PARK Instagram accounts)

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