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Hailey Baldwin Becomes The Muse For L’Oreal Professionnel’s Hair Line

Hailey Baldwin for LOreal Pro Uk-1Hailey Baldwin’s friendship with more successful models like Kendall Jenner and Gigi Hadid is starting to pay off. On Tuesday it was announced that the aspiring Victoria’s Secret model would be one of the ambassadors for L’Oreal Professionnel. Hailey, along with Taylor Hill, will be the international spokeswoman for the brand and her purpose is to be the muse for hair colorist Vanessa Bruno. She will then assist in helping launch 24 new shades of the INOA line.

“They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through hair color and style to transform themselves just like with make-up,” explains the product line’s International General Manager, Marion Brunet.

See photos and video from the L’Oreal Pro press event below.

(Photo credits: Hailey Baldwin and lorealprouk Twitter accounts)

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