We are living in the age of digital greatness. In this age, everything can run virtually as well as in the real world. Because of that, it would be very important to have a solid web presence.
We achieve this web presence by owning a website and being active on social channels. Some even chose to utilize email as a service that provides so much, but the two most important ones we’ll focus on are websites and social media.
But why is this so important? Is it really a question of make or break? In this article, we are going to tell you exactly that.
So, without wasting too much of your time, here are our 5 reasons why your business’ web presence is important.
1. Customer Reach
The way we find information nowadays is solely through the Internet. This means that if people want to find more about your business, they’ll do it on the World Wide Web.
The World Wide Web has a significantly bigger reach than any other channel out there. It is precisely why digital marketing has become so huge in this day and age.
A simple Google search can connect a person from halfway around the world with your business. So it would only work against you if your business doesn’t have a solid web presence.
Regardless of what type of business you have, chances are someone will find interest in it and do a Google search on it. Without a website or platform where your customers can reach you, then do know they’ll go to your competitors instead.
Never underestimate how big a reach the World Wide Web is, and it is precisely why having a web presence is important.
2. Easier To Showcase Your Products And Services
Before the Internet was a thing, there weren’t many ways how a business could show customers what they offer and what they do. The only marketing efforts were in the form of newspaper ads, TV ads, flyers, and everything else involving any type of print.
Nowadays, showing potential customers what you offer and what you do has never been easier than on the World Wide Web. As we mentioned, regardless of what your business is, you can always market it online.
Every business wants to easily notify their customers or followers what they have in store for them. The only way to achieve this is through online presence.
3. Looks Matter
This next point doesn’t necessarily speak about online presence itself, but it has more to do with what you do with the resources around you.
A website allows you to sell your product online. However, no one will buy from you if they don’t like what they see. Businesses invest a lot of money in having the best possible designs for their websites. The people responsible for creating this are called web designers and developers.
Put it this way, if you own an e-commerce store then no one will buy from you if they don’t like how your website looks. Looks matter no matter what anyone says, and they’re one of the most important elements of having an excellent web presence.
You’re supposed to guide your customer on your website through the design. So naturally, if you’re thinking about launching your business digitally you should invest a lot into building a solid template for your website.
But not only that, you don’t even need to hire a web designer to create the template of your dream. You can always buy premade templates by doing a quick Google search.
Some of these templates work for WordPress and some work for other more niche platforms like Shopify. So, if you happen to own a restaurant and want to launch it digitally on Shopify, you can find excellent templates if you visit templatemonster.com.
4. Building Relationships Through Social Media
We mentioned at the beginning of the article that we’ll focus on websites and social media in particular. Well, now comes the time we discuss social media and how you can use it to build an online presence.
There are tons of social media platforms that you can use to create a profile for your business. Long gone are the days where only Facebook and Twitter were used by companies to grow their brand and reach more people.
Nowadays, businesses use other platforms such as Instagram, LinkedIn, YouTube, Deezer, Spotify, and tons of other different platforms that still fall under the ”social media” category.
Some of these are catered towards a specific demographic such as LinkedIn, while others are solely designed to host a specific type of content such as video content. One of the fastest-growing platforms that specialize solely in video content is YouTube.
But regardless of which social platform you’re using, you can make huge differences to your business’ online presence. The more active your business in the virtual world, the more people will take notice of you and will interact with you.
5. The Best Way To Market Your Brand
Now that we’ve talked about why websites and social platforms are important to your overall online presence, let’s talk a bit as to why we love them so much.
In the digital space, there isn’t a better way to market your business as a brand than to use what the virtual space offers. This is quite possibly why businesses invest so much into it.
A brand is a level that each business wants to reach, and the only way to do this is by utilizing the World Wide Web. Simply look at brands like Coca-Cola or McDonald’s. By being so popular around the world, they can reach millions of people with every social media post.
If Coca-Cola ever wanted to release a new product, its strong online presence will make sure that every single one of their followers on social media sees this new product.
This goes the same for every big name, and this is why an online presence is important.