A search engine optimization strategy has two main components: on-page SEO and off-page SEO. On-page SEO, also known as on-site SEO, involves the different activities that directly affect the content, page, and architecture of your online site. Optimizing your web pages increases your chances of ranking higher and earning more relevant traffic in search engines.
Below are some of the most important on-page SEO considerations:
Quality and relevant content
Quality and relevant content is essential for SEO. As such, it is necessary to audit the existing content to determine whether it is accurate and will help you achieve your goals. When developing or optimizing your web content, you should focus on expertise, authoritativeness, and trustworthiness. You should also pay attention to SEO writing, keeping both the search engines and the users in mind when writing content.
Title tag and meta description
Title tags and meta descriptions give an idea of what the page is about and feature in search engine results pages. While they may not have a direct impact on your organic rankings, ignoring them can have adverse effects on your SEO results. As you work on improving your site content and architecture, you should remember to optimize these elements.
Headlines can help you make a great impression and get users to click through to your website. Enticing headlines will also ensure your website content performs well on search, a factor that will increase your visibility. Part of on-page SEO involves creating compelling headlines that will stand out on the SERPs and attract users’ interest. Remember to work on your header tags while at it.
Image optimization is an integral aspect of improving your web structure and content. As such, you should never underestimate the power of images when it comes to on-page SEO. Using quality and relevant images can make your site more appealing and improve user experience. However, you should make sure that the images you add do not compromise page load times.
When optimizing your web pages and content, you should not focus so much on search engines that you overlook your visitors. In addition to enhancing on-page SEO elements, you will need to take measures to reduce the bounce rate. These include optimizing content, improving the user experience, and enhancing the site speed. In the end, users will stay longer on your site, interact with your content, and keep coming back.
What Are the Other Types of SEO?
Besides on-page SEO, a comprehensive organic search strategy will include other aspects as well. Dividing the strategy into different components makes it easier to keep your SEO campaign organized and implement your strategy.
Technical SEO is the backbone of every website, with the related activities helping to ensure that the site meets the technical requirements of search engines. This process focuses on improving the non-content components of a website, most of which are behind the scenes. Technical SEO aims to improve the site’s readability, effectively ensuring that search engines can crawl and understand the website. It also helps to better the user experience, which not only plays a major role in attracting more visitors but also increases SEO rankings. Some of the pillars of technical optimization are site speed, mobile-friendliness, indexing, crawlability, site structure, structured data, and security. In short, technical SEO will ensure that your site structure makes sense to search engines.
Off-site SEO, or off-page SEO, involves the activities that you and other parties do outside your website to build the site’s reputation and authority. Off-site SEO also entails techniques that improve the relationship and influence that your site has with other websites. This way, your website will appear as a trusted, reliable and reputable source in the eyes of search engines. These efforts go a long way in improving the position of your website in search engine results pages.
How Can I Improve My On-Page SEO?
As you implement your SEO strategy, you should familiarize yourself with ways of improving your on-page SEO. Considering that the technique involves factors that you can control, this will contribute significantly to your overall SEO campaign.
Find Your Best and Low-Ranking Content
Certain pieces of your web content will rank and convert better than others. Take time to identify your best content so you can make the most of it. One of the best ways to increase your conversions will be to create internal links back to the pages so that visitors are directed to the content. Similarly, you should find your lower-ranking content so you can update and improve it. Updating old content will help to increase page rankings and conversions.
Reduce Bounce Rate for High-Traffic Pages
One of the areas of focus when doing on-page optimization is reducing bounce rates. Instead of collecting information relating to site-wide bounce rates, you should concentrate on specific pages. High-traffic pages tend to be more valuable and have the potential to convert visitors into buying customers. Finding out why visitors leave the pages and fixing the issue will help to improve your on-page SEO. You should pay attention to updating content, making the content easy to read, optimizing for mobile, improving page load speeds, and making sure the content provides sufficient information.
Identify and Improve Mobile Conversions
With the use of mobile growing by the day, you must make sure that your site performs optimally on the devices. This will involve optimizing both the design and content for mobile so that users who access the site through hand-held devices have a better user experience. A mobile-friendly website will encourage these users to stay on the site longer and lead to improved conversion rates.
Work With the Experts
If you want to improve your on-page SEO, you should hire professionals to assist in running your campaign. Digital marketing experts will help you make the most of on-page optimization tactics. They will also suggest ways of improving your SEO to generate more leads and sales. When you are sure that your SEO campaign is in competent hands, you will be in a better position to focus on your primary business.
To achieve SEO success, you should ensure that the 3 types of SEO work in concert. You may also want to measure the success of your SEO campaign regularly and make the necessary improvements. At BizIQ, content marketing and digital marketing services are designed to help small businesses generate more sales.