Every small business owner knows how hard it can be to build a whole organization from scratch. There are a lot of different factors you need to pay attention to. For instance, you will need to manage finances, keep your customers satisfied, offer quality services, and finish all the projects on time. Not only that it requires a lot of your time, but you will also need to invest your best efforts into these processes.
Since there is a lot of time you need to commit to these processes, it’s possible you will not have enough time to commit to growing your organization and finding new customers. As you can presume, this means that these would help you to increase your revenue, which can be invested in other areas. For example, let’s say that you have a roofing business.
You will surely need to find some new strength and knowledge to help you progress. If you are interested in hiring a professional company that can provide you with these services, be sure to take a look at BlackStorm Roofing Marketing. Now, we would like to provide you with some of the most effective strategies that can help your roofing business’s future expansion.
1. Target Existing Customers
Without any doubt, the most obvious way to enhance your business’s expansion is to try to attract new customers by offering numerous promotions and discounts. We can see this principle around us, every day. While there is nothing wrong with this approach, we believe that there is a much more effective one. We are talking about creating a referral or loyalty scheme.
Maybe you can encourage people to ask for referrals about your business from their friends or family. That way, you will have a chance to make the loyal customers much more solid, and attract a new amount of those who are closest to them.
Furthermore, you can come up with some kind of discount if your crew performs some kind of inspection on the client’s roof. Even better, you can make this kind of promotion being executed now and then. For instance, it can be done every year or every six months. That way, your customers will be encouraged to promote you, you can be sure of that.
2. Enhance Communication
Commonly, the potential customer will be interested in taking a look at your previous work. At the same time, we can see that many business owners tend to be offended by this kind of request. Don’t think about it as some sort of offense. Naturally, people want to have the best possible service for their money. So, it makes sense that they want to take a look at your previous work.
The reason why many people make the mistake of believing that this is not something they should accept is the fact that they perceive it as undermining. Don’t look at it this way. The customer wants to establish your legitimacy and effectiveness before you close down the deal. So, you should provide them with this kind of information. That way, you are marketing yourself as communicative.
The customer will be thankful for your response and additional information about your business. The question of communication is something that will make these processes much effective and faster. Even you don’t get the order immediately, you can rest assured that you have established a relationship with a customer that will ask you for some work in the future.
3. Pay Per Click
Last but not least, we would like to talk about Pay Per Click (PPC) approach. We are talking about a marketing tool that will help your organization to be on the first spot in Google’s first spot. Based on the keywords you have chosen, you will be required to pay a certain price for this marketing approach. It needs to be said that finding the proper keywords is done through tools like Ahrefs.
If you take a look at some official statistics, you will see that sites that use PPC can increase their traffic by 65%. When talking about the most important benefits of this approach, we can see that the main ones are relevance and visibility. As you can see, a majority of other marketing tools will not provide you with a chance to reap both of these benefits at the same time. Be sure to check PPC out.
4. Social Media Marketing
Every day, millions of US citizens are engaged on at least one social media platform. You don’t have to be an expert on marketing to see how much potential lies in these. We are talking about a massive pool of customers, and not focusing on these platforms would be a grave mistake. So, create professional accounts on every major social media platform, and you will see results rather quickly.
The effort you invest in these should be engaging, authentic, and active. That means that you should have an answer to all the questions you receive in your inbox, on statues, or posts. By doing that, you will quickly establish a pool of potential clients who will be interested in hiring you for their projects. At the same time, you are building your brand awareness and people will take your business seriously.
It needs to be said that social media marketing is completely free, in terms of money and resources. The only thing you need to invest in this way of marketing is your time. Besides that, you will not be required to invest anything. Furthermore, you can establish connections with a wide array of interesting people who can help you with your business, like brokers and real estate agents.
There are many ways of expanding your business. However, not a lot of them can provide you with some quick solutions. Here, we’ve presented you with a couple of strategies that can help you do just that. We are pretty certain that you will find each of these interesting and helpful in your journey of expanding your roofing business in the shortest amount of time.