Getting Your Domain Name Right – The First Pillar of Next-Level Branding
Having the right internet domain can dramatically impact the future growth of your business. Merely by looking at your internet domain, a potential client should recognize what you or your company can do.
It should also be creative and memorable, to show that you are not just another brick in the wall and get people thinking about your brand. Our guide will help you better understand what an internet domain is, how to find the right one, and how it can impact your business.
What is a perfect domain?
The first thing you need to think about is how well your domain name reflects your industry and your brand identity. If you are in the IT sector, your domain should convey a modern, smart, techy, and trustworthy image to appeal to the clients to check out your products or do business with you.
Any good domain name should include something that closely and concisely represents what your business stands for. It should also be easy to remember and be unique and creative while standing out from the cluster of conventional names.
A good example of an IT domain, for instance, could be appwizard.tech or even techsavvy.com. Such domain names let people know more about the kind of business you run and are easy to remember.
With a perfect domain, your clients will be able to tell more about your company based on the name alone. Even more, you will:
- Grow your brand awareness – When using a perfect domain, people will know more about what you or your company do without necessarily looking for it. Keeping in mind that most people are not interested in something until they actually need it, “helping them” learn more about your business is a good idea.
- Supercharge your marketing – You will be able to supercharge your marketing with a great domain. The more people notice your catchy domain name, the more offers you or your business will receive.
Now that you have learned something more about what a domain is, it is time to learn how this can influence your business.
Finding a domain that will suit your business the best
Domains, like your business, should represent who you are as a company and how you stand out from similar companies in your industry. Your goal should be to create a domain that represents who you are. If you are in the food industry, you could check out something like veganchefs.com or foodiecutlery.com. That, however, doesn’t mean that it’s easy to create one due to several reasons.
Most domains nowadays are either taken or copyrighted, so you won’t be able to name your website the first that comes to your mind. You will also need to do additional research, talk to plenty of people, figure out potential brand names, etc. That is, by no means, something you can do on a whim or without thinking about it a lot.
Despite all of that, finding a domain that would suit you the best is indeed possible. All you need to do is think like a potential client; think about what would get your attention and what you would actually browse and check out.
The more people learn about your business and have positive interactions with it initially, the better off you will be in the long run. By carefully thinking about your domain name, you will eventually find the one that suits you the best. It will, simply, come naturally.
How to acquire a perfect domain?
There are several methods you can use to acquire a perfect domain for your business. The simplest way is to find a professional broker who will do most of the hard work for you.
According to SAW.com: “Domain brokers are the only people who can guarantee you a perfect domain.” We wholeheartedly agree with that, and we can back up our claims with the following:
- Brokers know what they are doing – One does not become a broker “just like that”. No, it takes several years of expertise and business experience to even start grasping the basics of trade and the market. In other words, any professional broker you might find knows everything about how to conduct the domain business.
- Brokers genuinely wish to help their clients – In the same manner as entrepreneurs or business people, brokers care about their line of work. Since they are working with clients, they care about them and the final results of their hard work. Even more, their income is directly proportional to success, so they have more than one incentive to do the job right.
Whenever you have trouble with this one, you should rely on a domain broker to help you out. They can ensure that absolutely nothing goes wrong with your domain name.
Your future can depend on this
Believe it or not, your future can depend on your domain of choice. If you choose the wrong internet domain, someone who already has it copyrighted can (and in most cases will) sue you for damages.
Then, you would have to pay for the damage caused and change your domain name. It would be best to avoid all of that – otherwise, you might be forced to even close down your business. Having someone to help you out with a perfect internet domain will save you a lot of trouble.
A good domain name would help more people learn about your product or brand. Having increased brand awareness can only be beneficial for your business. If you do this correctly, you can either promote new brands or even revive a brand that hasn’t been doing well for a couple of years. Something as simple as this can dictate the entire future of your business.
Choosing a perfect domain name is an excellent start to smart branding and marketing. It can also help your marketing strategy since the clients will be aware of your products or services. It is much easier to increase the awareness and recognition in the initial phases than it is to do at later stages.
In short, you will be able to start doing your business on a much better note. Now, all you need to do is contact a professional domain broker, and they will take care of all the rest. We wish you luck with this one!