GSMA today launched mobile-based authentication solution called ‘Mobile Connect’. In brief, Mobile Connect can be described as a secure universal log-in solution that lets a user to create and manage a digital universal identity using single log-in solution for various sections including commerce, finance and banking, health services, media and entertainment, travel and hospitality.
Once the user has created his identity using his Unique Mobile number and a Unique Pin, he don’t need to remember usernames or passwords for all different sectors. Just remember your Mobile Connect identity and login in seconds with single sign in info. It is not only safe but also secured. In no circumstances, your personal information will never be shared without permission. Not even to any Service Provider.
This video describes how actually Mobile Connect works, have a look:
Over all, 42 operators around world including 22 countries have implemented Mobile Connect, which in total is serving about 3 billion users. Since today it is also rolled out in India, the operators including Aircel, Bharti Airtel, Idea, Tata Teleservices Ltd, Telenor and Vodafone have opted in for Mobile Connect.
What makes Mobile Connect more safer is, it only uses your Mobile number to authenticate instead of personal information like address, age, mother/father name, etc etc etc. No more.
Mats Granryd, Director General, GSMA, Said:
Over the past two years, the industry has come together to simplify consumers’ lives by offering a single, trusted, mobile phone-based authentication solution that respects online privacy and helps to mitigate the vulnerability of online passwords.
As Mobile Connect is rolled out globally, mobile operators are fulfilling an important role in the digital identity space, giving users control over their own data and enabling consumers, businesses and governments alike to interact and access online services in a convenient, private, and trusted environment.
Commenting about Mobile Connect launch in India, he added:
India is already the world’s second-largest mobile market and as the country enters a new phase of mobile industry growth that will unlock far-reaching social and economic benefits, it is critical that consumer security is ensured at all times. Today’s launch marks the culmination of a year-long collaboration amongst the Indian MNOs to deliver a single, intuitive and secure mobile-based authentication solution that enables hundreds of millions of consumers to safely and seamlessly access online services on their mobile devices without worrying about privacy or passwords. We are proud to be celebrating this significant milestone here today.
With Mobile Connect, mobile operators are fulfilling an important role in the digital identity space, giving users control over their own data and enabling Indian consumers, businesses and governments alike to interact and access online services in a convenient, private, and trusted environment.